preparation of a marketing plan is an essential business activity.however ,many organizations in sri lanka do not prepare marketing plans either due to the lack of under
standang or not appreciating the truevalue of a pian. in this a rticle, i will endeavour to outline the steps involved in preparing a one-year operations marketind plan
the starting point is to address the questions where are we now? which is an analysis of the current situation. without a ciear understanding of the present postition,it iid not posible to determine future marketing objectives and goals.To analyze the current situation,several analytical techniques could be used analysis,environmental analysis,industrial analysis,customer and competitor analysis
The marketing audit is a very comprehensive analytical tool,which basically provides a detailed insigh into thr effectiveness and efficiency of markrting operations.The SWOT technique should be facused on the marketing function,in order to clearly
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